US-based CMF designer blending artistic vision with market insights to elevate design and brand identity to create better & more beautiful consumer experiences.

BACKGROUND

From a young age, I had a passion for art and creativity, one I’ve since focused into a career in design. Growing up around my family’s contracting business, I developed an early appreciation for the built environment and the small details that make a space feel intentional. After launching my career in Boston, I found myself drawn to CMF, a discipline that merges storytelling, sensory design, and product strategy.

I studied Industrial Design with a minor in Sustainability at Boston-based Massachusetts College of Art and Design. During school, I served as student body president and earned multiple design awards, fueling my passion for leadership and creative exploration.

EXPERIENCE

My work as a CMF designer spans home, wellness, and consumer electronics, creating products that are emotionally resonant, future-forward, and grounded in market insight. Currently as the CMF Design lead for Shark Beauty’s haircare and skincare categories, I guide seasonal color direction, finish strategy, and surface innovation across global product launches. My role connects industrial design, marketing, and manufacturing driving cohesion and differentiation in a fast-moving, competitive space.

At SharkNinja, I’ve thrived in an agile environment where overlapping timelines and lean teams require decisive action and efficient execution. I’ve developed CMF strategies across beauty tools, home goods, and consumer electronics—spanning both core lines and limited editions. My work has been featured in Forbes, Cosmopolitan, and Tocco’s “Top CMF Designers”, with standout projects like FlexStyle and CryoGlow recognized for their visual and commercial impact.

Please let me know if you have any questions!